Advancing Your Customer Support Strategy in 2020

Advancing Your Customer Support Strategy in 2020

It costs a lot less to help a customer solve a problem than to win a new customer. The cost of winning a new customer “can be two to 20 times that of retaining an unhappy customer by resolving a problem and restoring the relationship,” wrote John Goodman in 2019. Those estimates will vary depending on the specific industry you’re in.